POA
REF: 51206
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The business produces and markets an inorganic chemical that mimics the human immune system, and as such is beginning to replace “in use” chemicals across many market sectors (for example Healthcare, Food Production, Pet Care, Skin Care).
The resulting addressable market for this replacement opportunity is measured in multiple billions of pounds.
Well-established with our clients having built a successful brand over 20 years, the business has been successfully incubated and could grow with an effective sales strategy on the back of a positive reputation with the EU regulator.
Second-tier management structure in place including the Operations Director, the R&D Director and the Sales & Marketing Director.
Published in multiple science journals, the positive effects of the inorganic chemical are well-documented in the scientific community, with the industry also beginning to understand its benefits.
Non-toxic and naturally occurring in human immune systems, the businesses hypochlorous can be used in a wide variety of sectors
Used across multiple industries, hypochlorous has innumerable market applications. The business has capitalised on this and has launched four distinct brands to demonstrate differing use cases. These applications are:
Brand 1 - is marketed to food disinfection and processing applications including fresh food and the treatment of crops
Brand 2 - is used to manage infection control in veterinary applications and on farms. Additionally, it is used as an over-the-counter Petcare range
Brand 3 - for use in healthcare settings such as medical clinics, it has been used for infection control in hospitals and care homes. Also used as hand and skin disinfectants in both liquid and gel form.
Brand 4 – Business to consumer Skincare
In addition, the company supplies white label products to currently 25 other companies. In a number of cases this is done with an “Brand inside” notification on the label. Petcare is the companies largest and fastest growing current market and primarily addressed via white label products produced for several channel partners
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